Category Archives: Technology

Features to Look For When Using a Platform Like BlueSnap

Subscription pricing can help boost sales, create recurring revenue, and allow businesses to make sure they’re meeting the needs of their customers. However, to get started, the business owner needs to make sure they’re using the right platform and taking advantage of all of the main features of subscription pricing. Some of the features to watch for and try will include the following.

Customization of Plans

One of the benefits of offering subscription pricing is that it allows customers to choose how much they want to pay each month based on what they need from the business and their budget. A payment platform should offer complete customization for the subscription pricing so the business can create a number of tiers for their customers to choose from.

Ability to Provide Promotions

Customers love discounts, so businesses will want to look into a payment platform that provides the ability to offer promotions through the subscription pricing. The promotions and discounts should be easy to apply to the subscription pricing so it can be turned on or off and adjusted as needed by the business owner. Look for a payment platform that makes it possible to use a variety of promotions to bring in more customers for the business.

Ease of Providing Trial Periods

Many customers are going to fear being locked into a subscription plan if they aren’t sure they’ll like the product or service. For this reason, it’s a good idea to look for a payment platform that makes it easy to offer trial periods. Trial periods give customers the chance to make sure they’ll like the product or service and will help encourage them to give it a try. This could lead to more sales for the business.

If you’re ready to give subscription pricing a try for your business, make sure you’re using the right payment platform. Take a look at BlueSnap now to learn more about the subscription billing engine and to see everything it offers. Subscription pricing might lead to much higher sales as well as create recurring revenue for your business, so see how easy it is to get everything set up and ready to go today.

What You Can Offer Customers Using the BlueSnap Payment Processing Platform

The right payment processing platform can make a huge difference for businesses. Many platforms simply accept payments and don’t offer other services that might be beneficial for the business. Instead, company owners should look for a platform that offers the following benefits that businesses can use.

Offer Free Trials

There should be a way for customers to enjoy a free trial to see if they’re interested in spending money on the services the business offers. When a customer can’t use a free trial, they might decide not to purchase anything because they don’t want to risk wasting their money. If they can take advantage of a free trial, they can see how amazing the services offered are and may decide to pay for the services when the trial has ended.

Offer Paid-Only Content

Businesses offering e-books or other publications may want to charge for these products. However, this needs to be done as seamlessly as possible so customers don’t have to wait to get the product they’ve purchased. A good payment platform will automatically send out digital products as soon as the payment is processed to minimize the wait time for the customers.

Offer Subscriptions

Businesses that offer long-term services customers can subscribe to will want an easy way to automatically process the payments. With the right payment platform, businesses can offer multiple subscription services, allow customers to choose the length of time for the subscription, and automatically collect the payments from the customers at a pre-set time.

Offer Discounts

Discounts are vital for businesses as they help bring in new customers and encourage regular customers to make another purchase. Any payment platform used by the business should make it as easy as possible to offer customers discounts. There should also be different types of discounts that can be easily offered to select customers or all customers.

If you’re looking for a better way to process payments online, check out a payment processing platform that offers all of the above benefits and makes it easy for your business to accept any payments. Take the time to check out BlueSnap now to learn more about everything they have to offer and to make sure you’re using a payment platform that has everything you might need.

Why More and More Businesses are Switching to Payment Platforms Like BlueSnap

Many businesses that stick strictly to brick-and-mortar retail have struggled with how best to accept and process certain forms of payment. Things get even more complicated when engaging in online commerce, as quite a few companies have discovered.

In the past, many businesses ended up opting to cobble together online payment systems from the components that were available to them. Comprehensive solutions like BlueSnap are making things far simpler in just about every common case.

E-Commerce is a Lot More Complicated Than Would be Hoped

Opening up a traditional merchant account used to seem like a fairly complex and challenging step for many businesses. Processing offline payment card transactions, though, is a lot simpler than accommodating buyers online.

In addition to credit and debit cards, digital shoppers have many other payment schemes available to them. In some cases, a particular payment network will be the norm in a particular country or region but virtually unheard of elsewhere in the world.

Each of these forms of payment also comes with associated requirements and terms. Accounting for all that complexity can make understanding the notoriously complicated Payment Card Industry Data Security Standard seem like a cakewalk.

The Best Way for Most Companies to Process Payments

Businesses that try to develop their own payment systems almost inevitably run into problems. In many cases, the natural response will be to scale back capabilities and features in order to keep things as simple as possible.

Unfortunately, that will most often mean failing to serve certain customers as well as they should be. A superior option, in most cases, will be to simply adopt a payment platform that has been designed to be as comprehensive and uncompromising as possible.

Some companies rule such options out from the start because of a belief that they would need to sacrifice too much to make use of them. In practice, though, the best digital payment platforms today are as effective at integrating with existing arrangements as they are at anything else.

As a result, most businesses that take an honest look at the opportunities before them discover that switching to a third-party payment system makes the most sense, in the end. That will almost always be the best way to avoid all the trouble that can come from trying to handle everything alone.

Choosing the Best Type of Laser Tube for Any Given Situation

The laser-producing tubes found in many modern cutting and engraving machines are available in two distinct varieties. One commonly seen type of laser tube uses direct current (DC) electricity to excite the gases found within it.

The other style of tube employs radio frequency (RF) energy to achieve the same basic effect. Although both generate the required photons by elevating the energy levels of gases, these two kinds of tubes differ in some significant respects.

Two Types of Tubes, Each With Characteristic Strengths

Many laser machines can accept either type of tube, with all the relevant internals in each part varying to suit its particular mode of operation. As such, laser cutter and engraver owners can generally choose either kind of tube when a replacement for an existing one becomes needed.

Deciding which type of tube will suit a particular machine and owner the best typically comes down to a few issues. Some of the most useful factors to take into consideration when choosing between DC and RF tube technology include:

  • Cutting performance. DC-based laser tubes produce a beam of energy as steady as the electric current that flows through them. While even a DC tube will eventually need a rest, this general style of laser generation can be advantageous. RF tubes, by contrast, generate short bursts of laser energy with consistent gaps between them. When cutting relatively soft, heat-sensitive materials like acrylic, that can contribute to a bit of raggedness along the edges.
  • Engraving ability. Many laser machines can just as well be used for engraving surfaces as for cutting clean through materials. RF laser tubes focus the photons they emit on smaller areas, which will allow them to produce finer engraving. This generally only becomes an issue, however, when the desired size of engraved details will be smaller than the cross-sectional profile of a DC laser.

Pricing and Lifespan Differ, as Well

These two basic types of tubes also differ significantly with regard to the price typical of each. A 60 watt laser tube that uses RF energy can be expected to cost several times more than one which employs DC electricity. As the former will also normally last quite a bit longer, the additional investment that is required, though, can easily pay off.